Corporate profile

Prime Customer Services Ltd (PCS), listed on Bombay Stock Exchange, is a leading enterprise supplying Fruits and vegetables to several verticals viz. modern trade (retail), exports, wholesale, food processing and general trade. PCS’ expertise is backed by 10 years of experience in sourcing, handling, sorting & grading, warehousing, ripening, storage, packing and delivery of fruits and vegetables (F&V). PCSL assigns high priority to Food Safety and Traceability.

PCS has a long standing track record and experience with large corporate groups like Reliance fresh, Tata Star Bazaar, Wagh Bakri tea, Intas Pharma, Future group, Fresh trop fruits, Jain Irrigation, etc. While we are currently servicing customers primarily in Maharashtra and Gujarat, we are spreading our wings to other states by building new relationships.

PCS associates with sellers of F&V from a long term alliance perspective to ensure reliable, consistent, ethical and smooth supply to the buyers. Our massive farmers network and operational execution bandwidth built over the last 10 years promises high and sustainable growth in F&V business.

Our state-of-art food processing unit at Ahmedabad can store various F&V & processed material. It is a Complete Integrated Pack House having facilities such as pre-cooling & ripening chamber, storing & grading, processing, packing and dispatch – each area is separately maintained by skilled labor. Our owned logistics vans supply F&V to various stores in Ahmedabad and its vicinity.

Brief history

In 2007, Prime Customer Services Ltd. (PCSL) started with an idea to deliver fruits and vegetables (F&V) at customer doorsteps from a small warehouse and a designer mobile-van shop. In 2017, PCSL is a one-stop solutions provider for sourcing, processing and distribution of agro products at globally.

Primarily we have two offerings:

  1. Supply of Fruits and Vegetables
  2. Value added services
Company logo
Management Profiles

Jinen Ghelani
Personal data:
Year of birth:
25th July 1975
CEO, CMD and Founding promoter
Saurashtra University, Bachelors of Commerce (1996)

Professional career:
Muller & Phipps (India) Ltd
Paramount Cosmetics (TIPS & TOES) 1998 to 2004
Marico Industries Limited
2004 to 2005
Karamchnad Apl. Pvt. Ltd
2005 to 2007
Shubhiksha Trading Services Ltd
Since 2007
Prime Customer Services Ltd

Name: Hiren Ghelani

Personal data:
Year of birth:
11 November 1979
Whole-time Director and the founding promoter
Saurashtra University, Bachelors of Business Administration (2000)
Mumbai University, Masters of Commerce (2002)
Professional career:
Sharad Investment Research
Ford Brothers Capital Services Ltd.
2001 to 2003
Dinar Investment Pvt. Ltd.
2003 to 2006
Kotak Securities
2006 to 2007
JM Financial Institutional Securities Ltd
2015 to 2016
Envision Capital Services Pvt. Ltd.
Since 2008
NH Time Investments Research Pvt. Ltd. Since 2008
Prime Customer Services Ltd, Founding promoter, Director and Whole-time Director

Name: Mihir Manek

Personal data:
Year of birth:
5th June 1965
Independent Director
Licentiate Mechanical Engineer (LME) Victoria Jubilee Tech Institute (4 Year Full Time) 1983-1987

Associate Member Institution of Engineers (India) and Chartered Member – Equivalent to Bachelors in Engineering in India and USA 1990 & 1993

Masters of Business Administration NEWPORT UNIVERSITY Utah USA – Correspondence through South Asia Chapter in Bangalore when in Saudi Aramco 1994-1996

Studied at PMAC Purchasing Management Association of Canada leading to certificate in Certified Purchase Professional (CPP) at University of Calgary Alberta Canada 2002-2004

Professional career:
1994 to 1996
Saudi Aramco (Saudi Arabia) – Analyst (Marine Contracts)
1996 to 1998
Garware Offshore Ltd, India – Purchase Executive
1998 to 2000
Gandhi Special Tubes Ltd (An ISO Company) – Purchase Officer
2001 to 2002
MECON – Qatar Petroleum Recycle Gas Plant at Dukhan – Material Controller
Jacobs Engineering India Pvt Ltd-Project Management Consultants – Procurement Engineer (On Contract as Consultant)
2006 – 2008
Reliance Engineering Associates Pvt Ltd (A Reliance Group Company) – Procurement (Mumbai & MOTI Khavdi)
2009 to 2014
Jindal Drilling And Industries Ltd – Dy Purchase Manager
Since 2016
Prime Customer Services Ltd

Other activities/Memberships:
Associate Member Institution of Engineers (India) and Chartered Member

Name: Neha Ghelani

Personal data:
Nationality: Indian
Year of birth:
8th July 1976

Position: Director

Studies: Saurashtra University, Bachelors of Commerce (1996)
Mumbai University, Masters of Commerce (2002)

Professional career:
S.N Kansagra Group of schools, Rajkot 1994 to 1999
HopskotchBodakdev(Chiripal Group), Ahmedabad 2013 to 2015
AnandNiketan School (Satellite Branch), AhmedabadSince 2015 till Date
Prime Customer Services Ltd, Ahmedabad Since 2008 till Date

Name: Brijesh Misra

Personal data:
Nationality: Indian
Year of birth:
25th March 1964

Position: Independent Director

MSc. (Agri.) in Horticulture from C.S.A. University of Agriculture & Technology, Kanpur 1985
BSc. (Agri.) from C.S.A. University of Agriculture & Technology, Kanpur 1983

Professional career:
Messina Beej Pvt. Limited
1986 to 1991
Excel Industries Limited
1991 to 2001
CiturgiaBiochemicals Limited (Bombay Dying)
2001 – 2002
Mahindra Shubhlabh Services Limited
2002 – 2004
Vincee Agro Pvt.Ltd
Hanjer Agro & Fertilizer Pvt. Ltd
2004 –2007
Aditya Birla Retail Limited
2007 –2009
Abellon Clean energy Limited
He has worked with several large agri input companies at a senior management position
Prime Customer Services Ltd. -Independent Director 2016 to till date

Name: Ravi Menon

Personal data:
Nationality: Indian
Year of birth:
25th May 1966
Position: Independent Director

Graduate Degree in Economics
Post Graduate Degree in Economics

Professional career:
Karvy Consultants Limited
1992 to 1994
PCS Industries Limited
1994 to 1998
Canbank Comp. Ser. Ltd., a Subsidiary of Canara Bank
1998 to 2002
Escon Elevators Pvt. Ltd
2002 to 2003
CAMS Pvt. Limited.
2004 to2007.
Sharepro Services (India) P. Ltd
2008 to 2008
Bhanu Cosmetics Packaging. P. Ltd
2008 – 2010
Consultant 2010 till date
Prime Customer Services Ltd. – Independent Director 2016 to till date

Product & Services Catalogue

Comming Soon

Branding and Packaging

1. Prime Fresh Apples branding and packaging


2. Prime Fresh mangoes branding and packaging


3. Branding on delivery vehicles


Information sharing session with Farmers in Gujarat

1. Mr. Jinen Ghelani (CMD) talking to Pomegranate farmers in Lakhni, Gujarat.


2. Addressing to Pomegranate farmers in Lakhni, Gujarat.


3. Mr. Jinen Ghelani presenting ideas to Gujarat Chief Minister Smt. Anandiben Patel


Cold Storage and ripening warehouse

1.Ripening unit, Ahmedabad


2. Cold storage unit, Ahmedabad.


PCS’ trained and skilled manpower managing F&V operations for Reliance Fresh

1. Carefully stacked onions in plastic creates ready for dispatch


2. Handling of fruits


3. Warehouse operations managed by PCS manpower


4. Sorting of potatoes


5. Grading of vegetables


Client name and logo
Press report, Press releases, Media interviews